Quick answer

If you want a quick, foolproof five-minute routine, choose Alexa's Essentials. If you prefer a more comprehensive, everyday polished look with extra flexibility, Sydney's Essentials is the better fit.

Price vs. value: what you're paying for

Alexa's Essentials is priced at $61.44 (compare at $96.00), while Sydney's Essentials costs $88.80 (compare at $120.00). The higher price of Sydney's set reflects a more extensive collection designed for a streamlined but fuller everyday routine.

Both sets offer savings compared to their individual component prices, but the real value depends on how many of the included products you'll actually use. If you only need a few core items, the lower-priced Alexa set may be more cost-effective even if the per-item value is lower.

Routine complexity: five minutes vs. everyday polish

Alexa's Essentials is described as 'the impossible-to-mess-up essentials' that help Alexa get ready in five minutes. This set is ideal for minimalists who want a no-fuss routine with minimal decision-making.

Sydney's Essentials is curated for a natural, polished appearance and is ideal for those who prefer a minimalist approach but want a bit more variety or coverage for an everyday look. It's designed to simplify your routine without cutting corners.

Who curated the set?

Both sets are curated by MERIT founders or ambassadors, but the curation philosophy differs. Alexa's set emphasizes speed and simplicity, while Sydney's set focuses on a complete, everyday natural look.

Your personal style and routine preferences should guide your choice: if you're always in a hurry, Alexa's curation matches your needs; if you want a more polished finish without extra steps, Sydney's curation offers that balance.

Trade-offs to consider

  • Speed vs. completeness: Alexa's set is built for a five-minute routine, while Sydney's set provides a fuller everyday look. If you value speed above all, choose Alexa; if you want a more polished finish, choose Sydney.
  • Price vs. product range: Sydney's set costs more ($88.80 vs. $61.44) but includes more products for a complete routine. If budget is a concern, Alexa's set offers a lower entry point.
  • Minimalism vs. flexibility: Both are minimalist, but Alexa's set is more rigid in its 'essentials only' approach, while Sydney's set offers more flexibility for different looks. Consider how much variety you need. If you're still unsure, think about your daily routine time and how many products you're willing to use.

Product facts at a glance

  • Alexa's Essentials: Alexa's Essentials is priced at $61.44 (compare at $96.00) and is described as the impossible-to-mess-up essentials that help Alexa get ready in five minutes. This set is designed for speed and simplicity, making it ideal for minimalists who want a quick, foolproof routine.

    Alexa's Essentials

    Alexa's Essentials

  • Sydney's Essentials: Sydney's Essentials is priced at $88.80 (compare at $120.00) and is a curated set of makeup picks for an easy, everyday look, ideal for a minimalist approach to beauty. This set offers a more comprehensive everyday routine with natural polish, suitable for those who want a streamlined but complete makeup look.

    Sydney's Essentials

    Sydney's Essentials

Which set fits you?

Best for

  • Busy individuals who need a quick, foolproof routine in five minutes
  • Minimalists who want a low-cost, no-fuss essentials set

Not for

  • Those who prefer a more comprehensive everyday routine with additional product options
  • Makeup enthusiasts who want more variety or are willing to invest in a fuller set