Quick Answer
Yes, about-face is a vegan and cruelty-free brand. All about-face products are 100% vegan and cruelty-free, meaning they are not tested on animals. You can shop the range knowing that every product aligns with these ethical standards.
When you're building a makeup bag that reflects your values, it's natural to ask: Is about-face vegan? And is it cruelty-free? With so many brands making similar claims, it helps to get clear, factual answers.
We've looked at the brand's official statements and product details to separate fact from fiction. Here's what you need to know about about-face's ethical stance.
Is about-face Cruelty-Free?
The short answer is yes. about-face states that all its products are 100% vegan and cruelty-free. This means the brand does not test on animals at any stage of production, and it also avoids using animal-derived ingredients in its formulas.
For shoppers who prioritize animal welfare, this is a significant plus. When you choose about-face, you're supporting a brand that has made a clear commitment to cruelty-free beauty.
- Look for the vegan and cruelty-free labels on product packaging to confirm each item meets these standards.
Is about-face Vegan?
Yes, about-face is a vegan brand. According to the brand, all about-face products are 100% vegan, meaning they contain no animal-derived ingredients. This includes everything from eyeshadows to lip products.
For example, the Light Lock Lip Gloss is infused with natural peppermint and lavender, and it uses coconut oil to soften and protect lips. These plant-based ingredients align with the brand's vegan promise.
Light Lock Lip Gloss
- If you have specific ingredient concerns, always check the full ingredient list on the product page before purchasing.
What About Animal Testing?
about-face does not test on animals. The brand's official stance is that all products are cruelty-free, which includes a no-animal-testing policy. This applies to both the final products and their individual ingredients.
While we don't have third-party certifications to share, the brand's own commitment is clear. If being 100% certain about certifications is important to you, you can reach out to about-face directly for more details.
- Check the brand's website or customer service for any updated certifications or statements.
Verdicts on Common Claims
- Claim: about-face tests on animals: False. The brand states all products are 100% vegan and cruelty-free, with no animal testing. Shop with confidence knowing about-face does not test on animals.
- Claim: about-face uses animal-derived ingredients: False. All about-face products are vegan, meaning no animal-derived ingredients are used. You can choose any about-face product and stay true to a vegan lifestyle.
- Claim: about-face has third-party cruelty-free certification: We cannot confirm third-party certifications from the information provided. The brand's own statement is the source of its cruelty-free claim. If certifications matter to you, contact about-face for the latest details.
Vegan & Cruelty-Free Product Highlights
- Brow Artist: All about-face products are 100% vegan and cruelty-free. This all-in-1 angular eyebrow pencil uses a blend of hard and soft waxes for longwear hold. You can define your brows without compromising your ethical standards.
- Light Lock Lip Gloss: This buttery lip oil is infused with natural peppermint and lavender, and it's vegan and cruelty-free like all about-face products. You get a glass-like shine with ingredients you can feel good about.
- Shadowstick: This award-winning eyeshadow stick is water-resistant and available in 16 shades. All about-face products are 100% vegan and cruelty-free. Enjoy intense color payoff that's also kind to animals.
If you're looking for makeup that aligns with a vegan and cruelty-free lifestyle, about-face is a solid choice. Every product in the range is 100% vegan and cruelty-free, so you can build your entire routine around the brand without compromise.
