Quick answer

Choose chicken jerky for intense flavor and chewy satisfaction, or soft cubes for gentle training and sensitive stomachs. Both are high-protein, grain-free options.

Texture and training fit

The biggest difference is texture. Chicken jerky is chewy and satisfying, ideal for dogs that love to gnaw. Soft cubes are tender and easy to break, making them perfect for quick rewards during training sessions.

If your dog is a fast eater or you need to deliver treats rapidly, soft cubes win. For a longer-lasting chew that keeps your dog engaged, jerky is the better pick.

Digestive sensitivity

Both treats use chicken as the primary protein, but soft cubes feature a 92% chicken formula, which is especially suitable for dogs with digestive sensitivities or food intolerances.

Chicken jerky also uses a Single Animal Protein formula, making it a good option for dogs that need a limited-ingredient diet. However, if your dog has a very sensitive stomach, the higher chicken content in soft cubes might be gentler.

How to choose

  • For training sessions: Choose soft cubes: they're easy to break into small pieces and quick to eat, keeping your dog focused. Break soft cubes into tiny bits for faster rewards.
  • For chewing satisfaction: Choose chicken jerky: its chewy texture gives your dog something to work on, extending treat time. Monitor your dog with jerky to ensure they chew properly.
  • For sensitive stomachs: Choose soft cubes: the 92% chicken formula is designed for dogs with digestive sensitivities. Introduce any new treat gradually to check tolerance.

Product facts

  • CHICKEN SOFT CUBES: Chicken Soft Cubes are grain-free with 92% chicken and a soft, appetising texture. The soft texture and high chicken content make them easy to chew and gentle on sensitive stomachs, ideal for training rewards.

    CHICKEN SOFT CUBES

    CHICKEN SOFT CUBES

  • CHICKEN JERKY: Chicken Jerky offers a Single Animal Protein formula with high chicken content for intense flavour. The chewy texture and intense flavour satisfy dogs that love to chew, while the single protein source supports limited-ingredient diets.

    CHICKEN JERKY

    CHICKEN JERKY

Which treat fits your dog?

Best for

  • Dogs that need gentle, high-protein treats for training
  • Dogs with digestive sensitivities or food intolerances

Not for

  • Dogs that prefer a long-lasting chew over a quick reward