If you’ve scrolled through beauty TikTok lately, you’ve likely seen the ColourPop Cloud Whip Blurring Liquid Lipstick taking over feeds. Promising a soft-focus, airbrushed lip look with a lightweight, cloud-like feel, this launch has generated serious buzz. But does it actually deliver on its blurring claims, or is it just another pretty tube? We put it to the test to help you decide if it’s worth adding to your cart.
In this in-depth review, we’ll break down the formula, shade range, wear time, and how it compares to other ColourPop lip favorites. Whether you’re a liquid lipstick devotee or a curious newcomer, read on for the full scoop on the Cloud Whip Blurring Liquid Lipstick.
What Is the Cloud Whip Blurring Liquid Lipstick?
The Cloud Whip Blurring Liquid Lipstick is ColourPop’s latest innovation in lip color. It’s designed to deliver a blurred, diffused finish that softens the appearance of fine lines while providing full, buildable color. The formula is described as a lightweight mousse that dries down to a velvety matte without feeling heavy or drying. Unlike traditional matte liquid lipsticks, this one aims to feel like “nothing” on the lips while still offering impressive staying power.
The key selling point is its blurring technology, which uses soft-focus pigments to create a smooth, airbrushed effect. The applicator is a plush, doe-foot wand that makes it easy to define the lips or fill them in quickly. Available in a range of shades from nude to bold, the Cloud Whip promises to be a versatile addition to any makeup collection.
- Blurring, soft-focus finish that minimizes lip lines
- Lightweight mousse texture that feels comfortable
- Full coverage that can be built up or sheered out
Shade Range and Pigmentation
The Cloud Whip Blurring Liquid Lipstick launches with 12 shades, spanning everyday nudes, rosy pinks, and deeper berries. Standout shades include "Like A Doll," a soft dusty rose that’s perfect for a natural look, and "Hits Diff," a warm terracotta that adds a pop of color without being too intense. For those who love a bold lip, "Plum Tart" offers a rich plum that’s ideal for evening wear.
Pigmentation is strong across the board—most shades are opaque in one swipe, though you can easily build them up for more intensity. The formula also layers well without becoming cakey, which is a major plus for a blurring lipstick. If you’re looking for a versatile neutral, "Shine On Babe" is a peachy nude that flatters a wide range of skin tones.
- 12 shades from nudes to bold berries
- One-swipe opacity with easy buildability
- Shades like "Like A Doll" and "Hits Diff" are customer favorites
Wear Test: Comfort, Longevity, and Transfer
We tested the Cloud Whip Blurring Liquid Lipstick for a full day to see how it holds up. Upon application, it glides on smoothly and feels incredibly lightweight—almost like a whipped mousse. It dries down to a matte finish in about 30 seconds, but unlike many matte liquid lipsticks, it doesn’t feel tight or drying. The blurring effect is noticeable: fine lines appear softened, and the lips look plush and smooth.
Longevity is solid. The lipstick lasted through a morning coffee and a light lunch with minimal fading, though it does transfer slightly onto cups. After about 6 hours, we noticed some minor fading in the center of the lips, but it faded evenly—no awkward ring effect. Reapplication is easy and doesn’t disrupt the existing layer. For a blurring formula, this is impressive performance.
- Comfortable, non-drying wear for up to 6 hours
- Minimal transfer; fades evenly
- Easy to reapply without caking
How It Compares to Other ColourPop Lip Products
ColourPop already has a beloved lineup of lip products, from the Ultra Glossy Lip to the Lippie Stix. The Cloud Whip Blurring Liquid Lipstick sits in a unique space—it’s more matte than the Ultra Glossy Lip but less drying than some traditional liquid lipsticks. Compared to the brand’s popular Ultra Matte Lip, the Cloud Whip is significantly more comfortable and less likely to crack or settle into lines.
If you’re a fan of the Super Shock Shadow formula’s bouncy texture, you’ll appreciate the Cloud Whip’s similar mousse-like feel. It’s also a great alternative to the Lippie Stix for those who prefer a liquid application. For anyone who found ColourPop’s earlier liquid lipsticks too drying, this new formula is a game-changer.
- More comfortable than Ultra Matte Lip
- Less glossy than Ultra Glossy Lip
- Unique mousse texture similar to Super Shock products
Final Verdict: Is It Worth the Hype?
After thorough testing, we can confidently say the ColourPop Cloud Whip Blurring Liquid Lipstick lives up to the buzz. It delivers on its promise of a blurring, soft-focus finish while keeping lips comfortable all day. The shade range is curated well, and the formula is a welcome evolution in the liquid lipstick category. Whether you’re a makeup minimalist or a full-glam enthusiast, this lipstick deserves a spot in your rotation.
The only minor drawback is that it’s not completely transfer-proof, but for a blurring formula, that’s a small trade-off. If you prioritize comfort and a natural-looking blurred effect, this is a must-try. Pair it with a lip liner for extra precision, and you’re set for any occasion.
- Blurring effect is real and flattering
- Comfortable, non-drying wear
- Great shade range for all skin tones
If you’re ready to experience the cloud-like comfort and blurring magic for yourself, the ColourPop Cloud Whip Blurring Liquid Lipstick is available now. With shades like "Like A Doll" and "Hits Diff" already earning rave reviews, there’s never been a better time to try this viral sensation. Add it to your collection and see why everyone is talking about it.
