Quick answer

amika's Forget Frizz anti-frizz shampoo and conditioner work by locking in moisture and sealing out humidity during your shower, keeping wavy hair smooth for up to 72 hours. If your main hair complaint is frizz, this duo is a solid first step.

Why frizz happens with wavy hair

Wavy hair (types 2a–2c) has a natural bend that makes the cuticle layer more prone to lifting. When humidity or dry air hits those raised cuticles, moisture rushes in or out, causing the hair to swell and look frizzy. The Forget Frizz system tackles this at the wash stage by depositing a protective film that keeps the cuticle flat.

What this duo does differently

Most anti-frizz products rely on heavy silicones that build up over time. The Forget Frizz shampoo and conditioner use a lighter moisture-locking technology that starts working in the shower and lasts through multiple days. The trade-off: if your hair is very fine or easily weighed down, you might find the conditioner too rich for daily use.

Frizz diagnosis: is this routine right for you?

  • Symptom: Your waves look smooth after styling but get puffy or fuzzy within a few hours, especially in humid weather.
  • Likely cause: The hair cuticle is raised, allowing moisture to escape and humidity to enter. A standard shampoo may not deposit enough film-forming ingredients to keep the cuticle sealed.
  • Corrective action: Switch to the Forget Frizz anti-frizz shampoo and conditioner as your wash-day pair. Use the shampoo first, then apply the conditioner from mid-lengths to ends. Rinse with cool water to help seal the cuticle. After your first wash, check how your hair feels when dry. If frizz is reduced but still present, you may need a complementary anti-humidity styling product.
  • When to stop or choose another option: If your hair feels greasy, limp, or coated after 2–3 washes, the conditioner is too heavy for your texture. In that case, keep the shampoo but swap the conditioner for a lighter formula or use it only once a week.

Product facts