Quick answer

Start with Rich Rinse to hydrate as you cleanse, then follow with The Fatty while skin is still damp to lock in moisture. That’s the core routine in two steps.

Why layering matters

A single product can only do so much. By using a cleanser that hydrates and a lotion that seals, you address both cleansing and moisture retention in one go. The Core Routine is designed for that sequence—no guesswork.

How to build your core routine

  1. 1. Start with Rich Rinse in the shower: Wet your skin, apply Rich Rinse, and lather gently. Rinse off after a minute. The cleanser deposits hydration as it cleans, so your skin feels smooth before you even dry off. Don’t use hot water—it strips natural oils. Warm water is fine.
  2. 2. Apply The Fatty while skin is still damp: After patting dry (not rubbing), dispense a small amount of The Fatty and massage it into your arms, legs, and torso. The omega-rich formula seals in the moisture left by the cleanser. Skipping the damp-skin step reduces absorption. Apply within 2 minutes of drying.
  3. 3. Give it a minute to absorb before dressing: Wait 60 seconds for the lotion to sink in before pulling on clothes. This prevents transfer and ensures the full dose stays on your skin. If you’re in a rush, focus on elbows, knees, and hands—the driest areas.

Product facts

  • The Core Routine: Rich Rinse hydrates as it cleanses, leaving skin smooth before you step out of the shower. The Fatty is accepted by the National Eczema Association. You don’t need to add a separate hydrating step—the cleanser does double duty, and the lotion is gentle enough for sensitive or eczema-prone skin.

    The Core Routine

    The Core Routine