Quick answer
Fold your Doona Tote flat with the insulated side inward, then store it upright in a cool, dry place to preserve its loft and structure.
Why folding matters for an insulated tote
The Doona Tote's doona-like filling gives it that cozy, plush feel, but it also means the bag can lose its shape if stored carelessly. Unlike a rigid tote, this one needs a bit of attention to keep the insulation from clumping or flattening permanently. The good news is that with the right fold and storage spot, you can keep it looking as good as new.
How to fold and store your Doona Tote
- Empty the tote completely: Remove all items from every modular pocket, including the laptop and makeup compartments. Shake out any crumbs or debris. Even a small item left inside can create a bump that distorts the shape over time.
- Flatten the tote with the insulated side facing inward: Lay the tote on a clean, flat surface with the oat-colored exterior facing down. Fold the sides inward so the insulated lining meets itself, not the outer fabric. This prevents the filling from shifting unevenly. Always fold the insulated side inward to protect the outer fabric from creases and maintain even loft.
- Fold the tote in half lengthwise: Bring the bottom edge up to meet the top edge, creating a neat rectangle. Avoid pressing down hard—let the natural loft of the filling guide the fold. If the tote resists folding, it's still too full. Remove more items or give the filling a gentle shake to redistribute it.
- Store upright in a cool, dry place: Place the folded tote on a shelf or in a drawer, standing on its folded edge. Keep it away from direct sunlight and heat sources, which can degrade the hemp-cotton blend over time. Avoid stacking heavy items on top of the folded tote, as this can compress the filling and reduce its insulating properties.
Product fact
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Doona Tote - Oat: The Doona Tote is fully insulated with a doona or duvet finish, made with a Macel, Hemp and Cotton blend and a polyester filling. This construction gives the bag its signature softness and warmth, but also means improper folding can compress the filling and create permanent creases.
Doona Tote - Oat