Quick answer

Style the Jo Sweater by leaving the bottom buttons open over your bump, layering a thin tee underneath, and pairing it with your favorite denim. Adjust the funnel neck as your comfort changes.

Why the Jo Sweater works before, during, and after pregnancy

The Jo Sweater's cocoon silhouette is designed to bundle your bump now and stay cozy after. Unlike standard maternity sweaters that only accommodate a bump, this oversized knit gives you room to grow without looking like you're drowning in fabric. The adjustable button funnel neck lets you control warmth and ventilation, which matters when pregnancy hormones make your temperature fluctuate.

The luxe alpaca-cotton blend in a thick heathered yarn provides serious warmth without the bulk of pure wool. That means you can wear it on chilly fall days and still layer it under a coat. The chunky ribbed knit with relaxed dropped shoulders and ribbed cuffs and hem keeps the shape flattering rather than boxy.

One trade-off to know: oversized fit can overwhelm petites

The Jo Sweater is intentionally oversized, so if you're petite, the cocoon shape may feel too large. In that case, lean into the volume by pairing it with slim bottoms like leggings or skinny jeans, and use the buttoned funnel neck to draw the eye upward. If you're taller, you can balance the oversized knit with wide-leg denim or a midi skirt.

Step-by-step Jo Sweater styling

  1. Start with a thin base layer: Put on a fitted maternity tee or tank in a smooth fabric. This prevents the sweater from clinging and gives you a layer to remove if you get warm. Common mistake: choosing a thick base layer that adds bulk and makes the sweater feel tight. A thin, breathable base layer keeps you comfortable and lets you adjust to temperature changes.
  2. Adjust the funnel neck for comfort: Button the funnel neck fully if it's cold, or leave it open for a relaxed look. During pregnancy, your neck may feel more sensitive, so start open and button as needed. Common mistake: buttoning too high and feeling restricted. The adjustable neck is your thermostat—use it to regulate warmth without removing the sweater.
  3. Leave the bottom buttons open over your bump: As your bump grows, undo the bottom button or two to create extra room. This also creates a flattering drape. Common mistake: forcing the sweater to button fully when it's too tight, which stretches the knit. Open bottom buttons accommodate your bump and prevent the sweater from riding up.
  4. Pair with your favorite denim: The Jo Sweater pairs perfectly with your favorite denim. For early pregnancy, try skinny or straight-leg jeans. Later, switch to maternity jeans with a full panel. Common mistake: wearing stiff, non-stretch denim that digs into your bump. Choose denim with stretch or a maternity panel for comfort as your body changes.
  5. Add a coat for outdoor warmth: The sweater's relaxed fit layers easily under a winter coat. Choose a coat that's one size up or has a roomy cut. Common mistake: wearing a tight coat that compresses the sweater and restricts movement. A roomy coat preserves the sweater's shape and your comfort.
  6. Transition to postpartum: After birth, continue wearing the sweater buttoned up or open. It's nursing-friendly if you layer a nursing tank underneath. Common mistake: storing it away too soon—the cocoon shape works just as well with a postpartum body. The Jo Sweater is designed to stay cozy after pregnancy, so keep it in rotation.

Product facts

  • The Jo Sweater: Luxe alpaca-cotton blend in a thick heathered yarn for serious warmth. This blend keeps you warm without overheating, making it ideal for unpredictable fall weather and fluctuating body temperature during pregnancy.

    The Jo Sweater

    The Jo Sweater

  • The Jo Sweater: Cocoon silhouette that bundles your bump now and stays cozy after. You get a sweater that works through all trimesters and postpartum, so you won't need to buy a separate maternity and regular version.

  • The Jo Sweater: Adjustable button funnel neck to wear buttoned up or open. You can adjust ventilation and style—button it up for warmth or open it for a relaxed look and extra breathability.