Quick Answer

Work a pea-sized amount of matte texture styling paste through dry, towel-dried hair, focusing on the mid-lengths and ends for a natural, flexible hold that lets you restyle hours later.

Why Matte Paste Works for Natural Hold

Unlike gels or waxes that can leave hair stiff or shiny, matte styling paste gives a soft, touchable finish that looks like you haven't tried too hard. The natural ingredients—Beeswax, Castor Seed Oil, Avocado Oil, Argan Oil, and Hydrolysed Soy Protein—provide a medium hold that allows you to make changes and tweaks hours after styling. This makes it ideal for people with short hair who want texture without the crunch.

How to Apply Matte Styling Paste for a Natural Hold

  1. Step 1: Start with clean, towel-dried hair: Wash and gently towel-dry your hair until it's damp but not dripping. Matte paste works best on slightly damp hair because it spreads evenly and locks in texture without making hair greasy. Avoid applying to soaking wet hair—the paste won't adhere and will slide off.
  2. Step 2: Warm up a pea-sized amount: Scoop a pea-sized amount of paste onto your fingertips. Rub your hands together to warm and emulsify the product. This softens the paste so it spreads smoothly without clumping. Too much product leaves hair heavy and greasy. Start small—you can always add more.
  3. Step 3: Apply from mid-lengths to ends: Run your fingers through the mid-lengths and ends of your hair, working the paste evenly. Avoid the roots unless you want extra volume—paste can weigh roots down if applied too close to the scalp. Focusing on the ends gives texture and separation without flattening the top.
  4. Step 4: Shape and style with your fingers: Use your fingertips to pinch, twist, or lift sections to create your desired shape. The medium hold lets you adjust the style for up to several hours after application. Don't use a comb—finger styling gives a more natural, piecey look.
  5. Step 5: Let it set and check the hold: Allow the paste to dry naturally. Once set, the finish should be matte and touchable. If you need more hold, add a tiny bit more paste, but wait until the first layer is mostly dry. If your hair feels stiff or sticky, you've used too much. Wash out and start with a smaller amount.

Product Used in This Guide

  • MATTE TEXTURE STYLING PASTE 3 OZ: MATTE TEXTURE STYLING PASTE uses natural ingredients for a natural hold. The blend of Beeswax, Castor Seed Oil, Avocado Oil, Argan Oil, and Hydrolysed Soy Protein provides a medium hold to enable changes and tweaks hours after styling. This means you can apply it in the morning and still restyle your hair throughout the day without adding more product.

    MATTE TEXTURE STYLING PASTE 3 OZ

    MATTE TEXTURE STYLING PASTE 3 OZ