Quick answer
Choose the Iubi Hat for a snug, breathable cotton fit with a playful graphic, or the New Era Toki Pride Snapback for an adjustable, polyester snapback with a bold rainbow logo.
Material and feel
The Iubi Hat is made of 100% cotton, giving it a soft, breathable feel that many people prefer for casual, everyday wear. The New Era Toki Pride Snapback is 100% polyester, which is more durable and often holds its shape better over time, but may be less breathable in hot weather.
Trade-offs at a glance
- Adjustability: The New Era Toki Pride Snapback uses a classic snapback closure (one size fits most), while the Iubi Hat has a pull-through strap. Both allow some adjustment, but the snapback offers more precise sizing.
- Material: Iubi Hat is 100% cotton (softer, more breathable); New Era Toki Pride Snapback is 100% polyester (more durable, shape-retaining).
- Style: The Iubi Hat features a screen-print graphic from the Luce and Friends Jubilee collection; the New Era hat has an embroidered rainbow tokidoki logo and a sublimated under-brim print.
Product facts
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New Era Toki Pride Snapback: New Era adjustable white snapback with embroidered rainbow tokidoki logo on the front and sublimated print under the brim. The snapback closure offers a custom fit for most head sizes, and the sublimated under-brim print adds a hidden pop of color.
New Era Toki Pride Snapback
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Iubi Hat: Adjustable hat in yellow with pull-through closure, screen print graphic on the front, and Luce logo on the wearer's right side. The pull-through closure is simpler than a snapback and the all-cotton construction feels softer against the skin, ideal for sensitive scalps.
Iubi Hat
Which hat fits you?
Best for
- Fans of the Luce and Friends Jubilee collection who want a soft, breathable cotton hat
- Anyone who prefers a simple pull-through closure and a playful graphic
Not for
- Those who need a precise, adjustable fit and prefer a structured snapback
- Buyers who want a polyester hat that holds its shape in humid conditions