Quick Answer
Choose pomade for flexible, shiny styles that can be restyled throughout the day, especially on medium to long hair. Choose clay for a matte, strong hold that lasts all day, ideal for short hair and textured looks. If you want a balance, consider a flexible hairspray for touchable hold.
When you stand in front of the mirror with damp hair and a styling product in hand, the choice between pomade and clay can feel overwhelming. Both promise to hold your style, but they deliver very different results. Understanding the core differences in hold, finish, and reworkability will help you pick the product that matches your hair type and the look you want to achieve.
In this guide, we break down the characteristics of pomade and clay, provide concrete decision rules, and highlight specific products from ELEVEN Australia that fit each category. By the end, you'll know exactly which one to reach for.
What Is Pomade?
Pomade is a classic styling product known for its glossy finish and strong yet flexible hold. It typically contains oils and waxes that give hair a sleek, polished appearance. Pomade is water-soluble or oil-based; water-based pomades are easier to wash out and offer a lighter hold, while oil-based ones provide a heavier, longer-lasting hold.
Pomade excels at creating slicked-back looks, side parts, and styles that require a bit of shine. It allows you to restyle your hair throughout the day without adding more product, making it a favorite for formal occasions or professional settings. However, pomade can weigh down fine hair and may not provide enough hold for very short or spiky styles.
- Best for medium to long hair that needs a sleek finish.
- Ideal for styles that require reworking, like pompadours or comb-overs.
- Provides a shiny, polished look that can be adjusted during the day.
What Is Styling Clay?
Styling clay is a matte-finish product that offers a strong, pliable hold. It usually contains ingredients like bentonite or kaolin clay, which absorb excess oil and add texture. Clay is perfect for creating a natural, lived-in look with a dry, non-shiny finish. It's especially effective for short hair, where it can define strands and create a matte, piecey effect.
Unlike pomade, clay provides a firm hold that lasts all day without needing touch-ups. It doesn't weigh hair down, making it suitable for fine hair that needs volume and texture. However, clay can be harder to wash out and may leave hair feeling dry if used excessively. It's best for styles that require a matte finish, like messy crops or textured quiffs.
- Great for short hair that needs a matte, defined look.
- Provides a strong hold that resists humidity and movement.
- Adds texture and volume without shine.
Key Differences: Hold, Finish, and Reworkability
The main differences between pomade and clay lie in three areas: hold strength, finish, and reworkability. Pomade typically offers a medium to strong hold with a shiny finish, and it can be restyled easily. Clay offers a strong, sometimes extra-strong hold with a matte finish, but it sets quickly and is less reworkable.
When deciding, consider your hair length and the style you want. For short hair, clay's strong hold and matte finish will keep your style in place all day. For medium to long hair, pomade's flexibility allows you to reshape your hair as the day progresses. Also, think about the occasion: a shiny pomade works for formal events, while a matte clay is more casual and rugged.
- Hold: Pomade = medium to strong; Clay = strong to extra-strong.
- Finish: Pomade = shiny; Clay = matte.
- Reworkability: Pomade = high; Clay = low.
How to Choose: Decision Rules
To make the right choice, follow these simple rules. If you have short hair and want a matte, defined look that lasts all day, choose clay. If you have medium to long hair and prefer a sleek, shiny style that you can restyle, choose pomade. If you have fine hair, clay is better because it adds volume without weighing hair down; pomade might flatten it.
Consider your daily routine: if you don't have time for touch-ups, clay's long-lasting hold is beneficial. If you like to change your style during the day, pomade's reworkability is a plus. Also, think about the weather: clay holds better in humidity, while pomade can become greasy in heat.
- Short hair + matte look → choose clay.
- Medium/long hair + shiny, reworkable style → choose pomade.
- Fine hair needing volume → choose clay.
- Humid climate → choose clay for better hold.
Decision Rules: Pomade or Clay?
- Hair length: Short hair (under 3 inches) generally works better with clay because it provides strong hold and matte texture. Medium to long hair can benefit from pomade's flexibility and shine. Measure your hair length to narrow down your options.
- Desired finish: If you want a shiny, polished look, choose pomade. If you prefer a natural, matte finish, choose clay. Think about the occasion: formal vs. casual.
- Hold strength needed: For all-day hold that resists humidity, clay is stronger. If you need a lighter hold that allows restyling, pomade is sufficient. Consider your activity level and weather.
ELEVEN Australia Styling Products
- EXTRA HOLD STYLING CLAY 3 OZ: EXTRA HOLD STYLING CLAY is the product of choice for 24-hour hold. The Beeswax and Carnauba wax locks hair in place while Bentonite creates a defined, matte look. Best suited for short hair. If you have short hair and need a strong, matte hold that lasts all day, this clay is your go-to. Its wax and bentonite combination ensures your style stays put without shine.
- GIVE ME HOLD FLEXIBLE HAIRSPRAY 9 OZ: GIVE ME HOLD FLEXIBLE HAIRSPRAY is an all-round hairspray that can be used for shaping or finishing without weighing the hair down. The ‘flexible’ hairspray can be built up to a strong hold by reapplying or brushed out with ease. For those who want the flexibility to change their style, this hairspray offers a light hold that can be layered. It's perfect for finishing a pomade or clay style without stiffness.
Fit Guidance
Best for
- Clay: short hair, matte finishes, strong all-day hold, fine hair needing volume
- Pomade: medium to long hair, shiny finishes, reworkable styles, formal occasions
Not for
- Clay: long hair that needs a sleek, shiny look or frequent restyling
- Pomade: very short hair that needs a matte, textured style
Choosing between pomade and clay doesn't have to be complicated. By focusing on your hair length, desired finish, and hold strength, you can pick the product that works best for you. For a reliable matte hold, try the EXTRA HOLD STYLING CLAY 3 OZ, or if you prefer a flexible finish, consider the GIVE ME HOLD FLEXIBLE HAIRSPRAY 9 OZ to set your style without stiffness. Explore these options to find your perfect match.

