Quick answer
Choose a hero Tsumamare keychain like Endeavor or Shoto Todoroki if you want to rep the Pro Heroes, or go with a villain keychain like Dabi or Tomura Shigaraki for a darker, anti-hero vibe. Each is an authentic COSPA collectible at a fair price.
Hero vs Villain: What's the difference?
The Tsumamare keychain line from COSPA captures characters in a cute, chibi-style pose. The main difference between the hero and villain options is purely aesthetic: which side of the My Hero Academia universe you want to carry with you. All keychains are the same approximate 60mm size, so your choice comes down to character loyalty.
If you're a fan of the Todoroki family drama, you might find it interesting to have both Shoto (hero) and Dabi (villain) on your bag. For those who prefer the League of Villains, Tomura Shigaraki offers a menacing yet adorable option.
Hero vs Villain Trade-offs
- Endeavor (Hero): Authentic COSPA keychain of the fiery No. 1 hero. Great for fans of Endeavor's intense personality and heroics. Best for hero fans who want a bold, recognizable character.
- Shoto Todoroki (Hero): Authentic COSPA keychain of the half-hot, half-cold hero. Perfect for those who love Shoto's calm demeanor and powerful quirk. Best for fans of the Todoroki family or those who prefer a more reserved hero.
- Dabi (Villain): Authentic COSPA keychain of the enigmatic villain. A must-have for League of Villains enthusiasts. Best for fans who enjoy the darker side of MHA and want a unique conversation starter.
- Tomura Shigaraki (Villain): Authentic COSPA keychain of the main villain. Ideal for collectors who want the big bad of the series. Best for those who want a villain with a major role in the story.
Product facts
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Endeavor Tsumamare Keychain TV Anime - My Hero Academia: Authentic Endeavor Tsumamare Keychain from COSPA, approx. 60mm tall. Endeavor is a top hero, so this keychain lets you show support for the No. 1 Pro Hero with an officially licensed collectible.
Endeavor Tsumamare Keychain TV Anime - My Hero Academia
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Dabi Tsumamare Keychain TV Anime - My Hero Academia: Authentic Dabi Tsumamare Keychain from COSPA, approx. 60mm tall. Dabi is a fan-favorite villain; this keychain is a subtle nod to the League of Villains without being overly flashy.
Dabi Tsumamare Keychain TV Anime - My Hero Academia
Which keychain fits you?
Best for
- MHA fans who want a specific character representation on their keys or bag
- Collectors looking for an affordable, officially licensed Japanese anime merch
Not for
- Fans who prefer larger keychains or plush keychains (these are small, about 60mm)
- Buyers looking for a keychain with a functional charm or extra features (these are purely decorative)

