Quick Answer

To create a unique postcard from your travels, focus on a single striking image, pair it with a short handwritten-style message, and choose a sturdy card stock that feels good in hand.

Why Card Stock Matters

A flimsy postcard can ruin the tactile experience. The Frog & Toad Press Reading a Book But... Wishing it Was a Letter From You Postcard is printed on study paper that holds up during mailing and handling. When designing your own, look for a similar weight (at least 14 pt) to avoid bends and creases.

Artwork That Tells a Story

Instead of a generic landscape, pick an image that captures a specific moment—a local street sign, a café window reflection, or an unexpected detail. The William Schaff artwork used on the Frog & Toad Press postcard shows how a single quirky illustration can evoke a whole place and mood.

5 Steps to Design Your Own Travel Memory Postcard

  1. Choose One Strong Image: Select a single photo or illustration that sums up the trip. Avoid cluttered scenes; a close-up of a market stall or a silhouette at sunset works best. Common mistake: using too many images makes the card feel busy and loses the focal point.
  2. Add a Handwritten-Style Message: Write a short, personal note like "Wish you were here" or a memory-specific line. Use a font that mimics handwriting to keep it intimate. Checkpoint: keep the text under 20 words so it doesn't compete with the image.
  3. Pick a Cohesive Color Palette: Pull two or three colors from your image for the text and border. This creates a unified look without extra effort. Common mistake: using black or white text that clashes with the image tones.
  4. Leave Space for Stamps and Address: Reserve the top-right corner for a stamp and leave a clean area on the right side for the address. This ensures the card is actually mailable. Checkpoint: test the layout by printing a draft and placing a real stamp on it.
  5. Print on Sturdy Card Stock: Use at least 14 pt paper or a matte finish to prevent ink smudging and bending during transit. A postcard that feels substantial makes a better impression. Common mistake: using standard printer paper, which wrinkles easily in the mail.

Product Spotlight

  • Reading a Book But... Wishing it Was a Letter From You Postcard: This 4"x6" postcard features original artwork by William Schaff, known for his work with bands like Okkervil River and Songs: Ohia. It is printed on sturdy paper ideal for mailing. The combination of distinctive art and durable card stock makes it a great example of how a single, memorable image can turn a simple postcard into a keepsake.

    Reading a Book But... Wishing it Was a Letter From You Postcard

    Reading a Book But... Wishing it Was a Letter From You Postcard