Quick answer

Start with a simple, sincere line like 'I've been thinking of you' and then add a personal memory or a specific reason you're reaching out. Keep it brief and genuine—your presence in their thoughts matters more than perfect prose.

Why personal details matter more than length

A short card that mentions a specific shared memory or a quality you admire feels far more heartfelt than a long, generic note. For example, 'I remember how you always knew the right thing to say when I was stressed—I hope you have someone like that today.'

If you're writing a sympathy card, avoid clichés like 'they're in a better place' unless you're certain of the recipient's beliefs. Instead, acknowledge the loss simply and offer a concrete memory or a practical offer of help.

Your thinking-of-you card message questions, answered

What should I write in a thinking-of-you card?

Open with a direct statement like 'I've been thinking of you' or 'You've been on my mind.' Then add a personal detail: a memory, a reason you're thinking of them, or a simple 'I hope you're doing well.' Close with a warm sign-off like 'With love' or 'Thinking of you.' Aim for 2-4 sentences—enough to feel personal, short enough to feel effortless.

What if I'm writing a sympathy card?

Acknowledge the loss plainly: 'I was so sorry to hear about [name].' Share a specific memory if you have one, or simply say 'I'm holding you in my thoughts.' Offer concrete help, like 'I can bring dinner on Tuesday' rather than a vague 'let me know if you need anything.' Avoid clichés and focus on presence and practical support.

How do I avoid sounding generic?

Mention something specific: a shared joke, a place you visited, or a quality you admire. Instead of 'You're a great friend,' try 'I still laugh about that time we got lost on the hike.' Specificity makes the message feel truly personal. If you can't think of a specific detail, a simple 'I'm glad you're in my life' still works.

Cards that suit a thinking-of-you note

  • Bear & Bee Greeting Card: This card is blank inside and features an ink and watercolor illustration of a bear and bee, printed on recycled matte card stock. The blank interior gives you room to write a personal message, while the cheerful nature scene works for a lighthearted thinking-of-you note.

    Bear & Bee Greeting Card

    Bear & Bee Greeting Card

  • Heron & Crane Greeting Card: This card features an original illustration of a Great Blue Heron and a Greater Sandhill Crane, and is blank inside for your own message. The serene bird imagery suits a more contemplative or sympathy card, and the blank interior lets you tailor your words.

    Heron & Crane Greeting Card

    Heron & Crane Greeting Card

  • "It'll be OK" Greeting Card: This A6 card features a rabbit with a mushroom harvest and the message 'It'll be OK', and is blank inside. The gentle encouragement is ideal for a friend going through a tough time, and you can add a personal note to show you care.