Understanding Makeup Ingredients: What to Avoid and Why
Learn which harmful makeup ingredients to avoid and why clean cosmetics matter. Discover safe alternatives and how to build a healthier beauty routine with VIEVE.
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Skincare · Makeup & nails · Haircare · Fragrance
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The Best Makeup Gifts for Beauty Lovers in 2024
Discover the ultimate makeup gifts for beauty lovers in 2024. From luxurious complexion balms to glossy lip treats, find the perfect present for every makeup enthusiast.
5 min read
Sustainable Beauty: How to Build an Eco-Friendly Makeup
Discover how to create a sustainable beauty routine with eco-friendly makeup tips, from choosing green products to reducing waste, and learn why VIEVE's Icon Mascara and 115 Sculpted Complexion Brush are smart, lasting choices.
6 min readEyeshadow Stick vs Powder Eyeshadow: A Detailed Comparison
Discover the key differences between eyeshadow sticks and powder eyeshadows. Learn which formula suits your skill level, skin type, and lifestyle for effortless, beautiful eye looks.
8 min read
How to Apply Eyeshadow Like a Professional Makeup Artist
Master professional eyeshadow application with expert tips from makeup artist Jamie Genevieve. Learn blending techniques, color placement, and product picks for a flawless, long-lasting eye look.
5 min read
How to Choose the Perfect Eyeshadow Palette for Your Eye
Discover how to pick the best eyeshadow palette for your eye color. Expert tips for blue, brown, and green eyes with product recommendations to enhance your natural beauty.
6 min readMakeup Bag Essentials: What Every Beginner Needs to Build
Discover the must-have makeup bag essentials for beginners, from complexion balms to versatile palettes, and build your perfect starter collection with expert tips.
6 min readThe History of Lipstick: From Ancient Times to Modern Day
Explore the fascinating history of lipstick from ancient civilizations to today's innovative formulas, including how modern products like Skin Nova Complexion Balm and Lip Dew continue this legacy.
6 min readHow to Transition Your Makeup from Day to Night
Learn how to transition your makeup from day to night with quick, expert tips. Transform your look from office-appropriate to evening glam using VIEVE products in just a few steps.
7 min readWhat to Look for in a High-Quality Lip Gloss
Discover the key factors that define a high-quality lip gloss, from ingredients and finish to longevity and shine. Learn what to look for and find your perfect formula.
5 min readThe Best Makeup for Mature Skin: Tips and Product Picks
Discover expert tips and top product picks for mature skin, including hydrating primers, lightweight foundations, and cream blushes that enhance natural beauty without settling into fine lines.
5 min read
How to Properly Clean and Maintain Your Makeup Brushes
Learn how to clean and maintain your makeup brushes with expert tips. Discover step-by-step washing methods, drying techniques, and frequency guidelines for flawless application and brush longevity.
6 min readHow to Create a Natural Everyday Makeup Look in 10 Minutes
Learn how to achieve a flawless natural everyday makeup look in just 10 minutes with this quick routine featuring VIEVE essentials like Skin Nova Complexion Balm and Eye Wand.
6 min readHow to Make Your Makeup Last All Day
Discover professional tips to extend your makeup wear time from morning to night. Learn about skin prep, setting techniques, and must-have products for all-day perfection.
6 min readThe Best Travel Makeup: Compact, Multipurpose Must-Haves
Discover the best travel makeup products that save space and simplify your routine. From multipurpose balms to compact brushes, pack smarter with VIEVE.
5 min readTop 5 Makeup Trends Taking Over 2024
Discover the top 5 makeup trends of 2024, from glass skin to bold eyes. Learn how to recreate these beauty looks with expert tips and product recommendations.
4 min readHow to Master the Art of Eyeshadow Blending: Pro Tips for Beginners
Learn how to blend eyeshadow like a pro with these essential eyeshadow blending tips and techniques. Perfect for beginners looking to elevate their eye makeup game.
7 min readThe Ultimate Guide to Building a Capsule Makeup Collection
Learn how to curate a minimalist capsule makeup collection with essential, versatile products. Discover key tips, must-have items, and how to simplify your routine.
6 min read