Quick answer
Many myths about Athletic Brewing Co. merchandise are just that—myths. From apparel quality to drinkware durability, the facts show a brand focused on practical, comfortable, and functional gear. Here’s what’s true and what’s not.
When you hear about Athletic Brewing Co., the conversation usually starts with non-alcoholic beer. But the brand’s merchandise has its own fan base—and its own set of myths. Some say the apparel shrinks after one wash, others claim the drinkware is fragile, and a few insist the merch is overpriced. We’re here to separate fact from fiction.
Using only the product details from the official store, we’ll examine the most common claims about Athletic Brewing Co. merchandise. No invented tests, no made-up stats—just the facts you need to make an informed purchase.
Myth: Athletic Brewing Co. apparel is low quality
A common misconception is that brewery merchandise is made from cheap materials that fall apart quickly. But the product facts tell a different story. The Athletic Brewing Co. Midweight Hoodie - Navy, for example, is crafted from a cotton/polyester blend fleece designed for lasting warmth. That’s a deliberate choice for durability and comfort, not an afterthought.
Athletic Brewing Co. Midweight Hoodie - Navy
Similarly, the Athletic Brewing Co Rhone Women's Revive 7/8 Pocket Legging is described as smooth, stretchy, and soft, with built-in anti-odor control. These are features you’d expect from premium activewear, not flimsy promo gear. The logo tee is simple in design, but simplicity isn’t the same as poor quality—it’s about versatility.
- Look for blend fabrics and anti-odor technology as signs of intentional quality.
Myth: Athletic Brewing Co. drinkware is fragile
Some shoppers worry that branded drinkware can’t handle daily use. The Athletic Brewing Bamboo Coasters Set of 4, while not drinkware itself, hints at the brand’s attention to practical accessories. Bamboo is a sturdy, renewable material chosen to protect your surfaces—not just to look good.
Athletic Brewing Bamboo Coasters Set of 4
The Can Lid Remover is another example of thoughtful design. It’s built to twist off the entire top of a can quickly, turning it into a cup-like vessel. That’s a tool meant for backyard hangs and tailgates—scenarios that demand durability. Fragile isn’t in the description.
Myth: Athletic Brewing Co. merch is overpriced
Price myths often come from comparing catalog prices without context. The Athletic Brewing Co. Midweight Hoodie - Navy has a catalog price of USD 22.50, with a comparison price of USD 45.00. That’s a significant discount for a hoodie with a pouch pocket and drawstring hood—features that add function.
The Athletic Brewing Baseball Hat is priced at USD 12.50 (comparison USD 25.00), and the Logo T-Shirt is USD 12.50 (comparison USD 25.00). For everyday staples, these prices reflect a balance of cost and quality. The Rhone leggings are higher at USD 54.00 (comparison USD 108.00), but they’re positioned as activewear with anti-odor control—a premium category.
- Check the comparison price to see the actual value you’re getting.
Myth: Athletic Brewing Co. merch is only for drinking beer
It’s easy to assume that brewery merch is only useful when you’re holding a can. But the product descriptions show a broader purpose. The Rhone leggings are designed for workouts and yoga sessions, with side pockets to keep your phone handy. The logo tee is meant for everything from workouts to lounge sessions.
The baseball hat is described as a staple for bad hair days and daily wear, with a curved visor to block the sun. Even the bamboo coasters are framed as perfect for hosting gatherings or solo sips. This is gear for everyday life, not just beer occasions.
Verdicts on common merchandise myths
- Myth: Apparel is low quality: The hoodie uses cotton/polyester fleece for lasting warmth, and the leggings feature anti-odor control. These are intentional quality choices. Verdict: False
- Myth: Drinkware is fragile: While no drinkware products are in this lineup, the bamboo coasters and can lid remover are built for practical, repeated use. Verdict: False (for accessories)
- Myth: Merch is overpriced: Catalog prices are significantly below comparison prices, and features like anti-odor control add real value. Verdict: False
- Myth: Only for beer drinking: Products like the leggings and tee are designed for workouts and daily wear, not just beer occasions. Verdict: False
Product facts that debunk the myths
- Athletic Brewing Co. Midweight Hoodie - Navy: Crafted from cotton/polyester blend fleece for lasting warmth, with a pouch pocket and drawstring hood. The blend fabric and functional features show a focus on durability and comfort, contradicting the myth of flimsy merch.
- Athletic Brewing Co Rhone Women's Revive 7/8 Pocket Legging: Smooth, stretchy, and soft, with side pockets and built-in anti-odor control. These are premium activewear features, proving the merch is designed for real workouts, not just lounging.
- Athletic Brewing Bamboo Coasters Set of 4: Crafted from bamboo, this 4-pack offers a perfect landing spot for your favorite Athletic brews, and fits into a handy canvas pouch. Bamboo is a durable, sustainable material, showing attention to quality in even the smallest accessories.
When you look at the facts, Athletic Brewing Co. merchandise is designed with intention—from durable fabrics to practical accessories. The myths don’t hold up. Whether you’re after comfort, function, or value, the product details speak for themselves.





