Quick answer

If your hair is severely damaged, a bond building masque like R+Co's ON A CLOUD Bond Building Repair + Styling Masque offers intensive repair, while a repair shampoo like ON A CLOUD Baobab Oil Repair Shampoo is better for daily maintenance. Most people benefit from using both: shampoo to cleanse gently and masque to deeply rebuild bonds.

How damage accumulates and what each product targets

Hair damage from chemical processes, heat styling, and environmental stressors breaks the internal bonds that give strands strength and elasticity. A repair shampoo focuses on gentle cleansing while helping to re-bond the inner structure, making it a low-effort daily step. A bond building masque delivers a concentrated dose of protein and oils to renew damaged fibers, offering deeper repair in a shorter weekly treatment.

The trade-off: daily maintenance vs. intensive repair

Shampoo is a rinse-off product you use frequently, so its repairing ingredients are diluted and designed for maintenance. A masque sits on the hair longer, allowing higher concentrations of protein and baobab oil to penetrate and rebuild bonds. If you only pick one, consider your damage level: mild damage might be managed with shampoo alone, but moderate to severe damage typically requires the masque's deeper treatment.

Which one should you choose?

  • Daily routine: Use a repair shampoo like ON A CLOUD Baobab Oil Repair Shampoo every wash to gently cleanse and maintain bond integrity without extra time.
  • Weekly intensive treatment: Incorporate a bond building masque like ON A CLOUD Bond Building Repair + Styling Masque once a week to deliver a concentrated protein and oil boost for deeper repair. If your hair is severely damaged, consider using the masque twice a week until you see improvement.
  • Combining both: For best results, pair the repair shampoo with the bond building masque: shampoo cleanses and preps, while the masque provides the heavy-duty repair. Start with the masque treatment first, then follow with the shampoo for a complete regimen.

Product breakdown

  • ON A CLOUD Bond Building Repair + Styling Masque: ON A CLOUD Bond Building Repair + Styling Masque is a protein-rich, creamy formula with baobab oil-protein technology that rebuilds bonds for healthy hair fibers inside and out. This masque provides intensive repair, making it ideal for weekly deep treatments when your hair feels brittle or over-processed.

    ON A CLOUD Bond Building Repair + Styling Masque

    ON A CLOUD Bond Building Repair + Styling Masque

  • ON A CLOUD Baobab Oil Repair Shampoo: ON A CLOUD Baobab Oil Repair Shampoo offers gentle cleansing while helping to re-bond the hair’s inner structure, infusing moisture and essential oils. It's a daily-friendly shampoo that repairs as it cleanses, supporting ongoing strength without stripping your hair.

    ON A CLOUD Baobab Oil Repair Shampoo

    ON A CLOUD Baobab Oil Repair Shampoo

Who should use what

Best for

  • People with color-treated, heat-damaged, or brittle hair who need intensive weekly repair
  • Those who want a daily shampoo that supports strength without extra steps

Not for

  • People with very fine or low-porosity hair who may find protein-heavy treatments too heavy
  • Those with only minor damage who don't need deep conditioning treatments