Quick answer
For a natural everyday look on medium to dark brown hair, choose Medium Brown. For dark brown or black hair and a more dramatic brow, choose Soft Black.
Understanding the shade difference
Both Ardell Brow Tints come in an All-In-One Brow Tint Kit with a gentle powder and developer formulation. The kit includes a powder tint, conditioning developer, reusable plastic tray, spoolie, and spatula. The key difference is the pigment intensity: Medium Brown is a warm, neutral brown, while Soft Black is a cool, dark shade that reads as a very deep brown-black.
The choice between them depends on your natural hair color and the look you want. Medium Brown works best for those with light to medium brown hair, while Soft Black is ideal for dark brown or black hair.
Application tips for each shade
Both tints are applied the same way: mix the powder and developer, apply to clean brows, leave on for the recommended time, and wipe off. The tint is gentle enough for home use, but always do a patch test first.
For Medium Brown, a shorter development time yields a more subtle tint, while a longer time gives more definition. For Soft Black, start with a shorter time to avoid an overly dark result, especially if you have lighter brows.
Trade-offs at a glance
- Medium Brown: Best for medium to dark brown hair. Gives a natural, subtle definition. Less risk of looking too dark.
- Soft Black: Best for dark brown or black hair. Creates a more dramatic, defined brow. Can look too harsh on lighter hair. If in doubt, start with Medium Brown. You can always go darker next time.
- Development time: Shorter time = lighter tint, longer time = deeper color. Adjust based on your desired intensity. Always do a patch test and follow the instructions.
Product facts
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Brow Tint, Medium Brown: All-In-One Brow Tint Kit: A gentle powder and developer formulation designed to create full and defined brows. Medium Brown is a versatile shade that blends naturally with medium to dark brown hair, giving a soft, defined look without being too harsh.
Brow Tint, Medium Brown
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Brow Tint, Soft Black: All-In-One Brow Tint Kit: A gentle powder and developer formulation designed to create full and defined brows. Soft Black provides a deeper, more dramatic tint suitable for dark brown or black hair, creating a bolder brow that stands out.
Brow Tint, Soft Black
Which shade is right for you?
Best for
- Medium Brown: People with medium to dark brown hair who want a natural, everyday brow tint.
- Soft Black: People with dark brown or black hair who want a bolder, more defined brow.
Not for
- Medium Brown: Not ideal for very dark or black hair, where it may appear too light.
- Soft Black: Not recommended for light brown, blonde, or red hair, as it can look unnatural.




