Quick answer

If you're new to Beauty Bakerie, start with a Waffle Things Lipstick in a shade that matches your daily look—it's a reliable, beginner-friendly formula that delivers bold color without fuss.

Why the Waffle Things Lipsticks are a smart starting point

The Waffle Things Lipsticks are part of the CEO Favorite Products lineup, which means these are the shades the founder actually reaches for. That's a helpful signal when you're overwhelmed by options.

They're marketed as matte but glide on and stay in place, which is exactly what you want from a first lipstick: comfortable wear and less need for touch-ups throughout the day.

Shade selection: match your comfort zone

Your first shade should feel like an easy everyday choice, not a statement you have to work up to. If you're not sure where to start, think about the lip colors you already wear most often.

The Waffle Things collection includes 10 shades, so there's likely one that fits your usual style. The key is to pick something you'll actually use, not just something that looks pretty in the tube.

Trade-offs to keep in mind

Matte lipsticks can feel drying on some people, even when they glide on smoothly. If you have very dry lips, you might need to pair it with a balm or lip scrub.

Also, while the shade range is curated, it's not endless. If you're looking for a very specific color that isn't in the 10 shades, you may need to look elsewhere in the Beauty Bakerie lineup.

Your first pick: decision rules

  • Start with a lipstick, not a full face: A single lipstick is the least intimidating way to try the brand. You can see how the formula wears on your lips without committing to a whole routine. If you love it, then explore other CEO Favorite products.

  • Choose a shade you already wear: Think about the lip colors you reach for most. Pick the Waffle Things shade that's closest to that. For example, Homemade Waffle for a light pink, Chix N Waffles for a burnt red, or Waffogato for a neutral peach-rose. If you're torn, go lighter—it's easier to build up than to tone down.

    Waffogato

    Waffogato

  • Consider your lip care needs: If your lips are prone to dryness, plan to exfoliate and moisturize before applying. The matte formula stays put, but it won't replace your lip care routine. Pair it with a lip scrub or balm if you know matte isn't your usual finish.

Product facts at a glance

  • Chix N Waffles: Chix N Waffles is a burnt red brick shade. This is a bold, warm-toned option that suits anyone who wants a statement lip without going too dark.

    Chix N Waffles

    Chix N Waffles

  • Homemade Waffle: Homemade Waffle is a light velvet pink shade. This is a soft, everyday pink that's easy to wear and a safe bet for a first Beauty Bakerie lipstick.

Who this is for

Best for

  • Beginners who want a reliable, long-wearing matte lipstick
  • Anyone who likes curated, founder-approved shades

Not for

  • Those who prefer a glossy or hydrating lip finish
  • Shoppers looking for a very specific shade outside the 10 Waffle Things options