Quick Answer

Gently remove adhesive residue and makeup with an oil-free cleanser, then store your Sweetheart Lashes in their tray to maintain their curl and shape for up to 20 wears.

Why Proper Care Matters for Curly Natural Lashes

The Sweetheart Lashes feature a curly, natural look with fibers that are between the Shorties and The Happy Medium in length. That added curl and full-but-natural shape can be ruined by harsh handling or oil-based removers. Using the right technique keeps the lash band intact and the curl from drooping.

Skipping regular cleaning allows old glue, mascara, and eye makeup to build up. That buildup not only makes the lashes look clumpy but also traps bacteria, which can irritate your eyes. A quick clean after each wear keeps your lashes hygienic and ready for your next outing.

What You'll Need (and What to Avoid)

Stick to an oil-free makeup remover or micellar water. Oil breaks down the lash adhesive and can cause the fibers to separate. You'll also need a clean spoolie brush, a small dish or your palm, tweezers (optional), and a lint-free cloth or paper towel.

Avoid cotton balls or pads with loose fibers—they snag on the lash band and pull out hairs. Never soak the lashes or rub them aggressively; gentle patting and light brushing are all it takes.

Step-by-Step Cleaning and Care Routine

  1. Remove the lashes gently: Starting at the outer corner, peel the lash strip away from your lash line. Never pull from the inner corner or yank the band—this stretches the band and ruins the fit. If the lashes resist, hold a warm damp cloth against your eye for 10 seconds to loosen the adhesive.
  2. Remove old glue and makeup: Place the lash on a lint-free cloth, band-side up. Dip a cotton swab in oil-free micellar water and gently swipe along the band to dissolve glue. Use a second swab to clean the lash fibers with light downward strokes. Avoid soaking the lashes; too much liquid can warp the curl.
  3. Brush and reshape: Once the band is clean, use a clean spoolie to brush through the lashes from the base to the tips. This separates any clumped fibers and restores the natural fan shape. If the curl looks flattened, wrap the lashes around a cylindrical object (like a makeup brush handle) and let them sit for a few minutes.
  4. Air-dry completely: Lay the lashes on a clean, dry surface or place them back in the tray with the band facing up. Let them air-dry for at least 10–15 minutes before storing. Never store damp lashes—moisture encourages bacteria growth and can loosen the glue bond.
  5. Store in the original tray: Once dry, return the lashes to the original Sweetheart tray and close the lid. This protects the curl and keeps dust off the fibers. Avoid tossing lashes loose in a makeup bag; they will get crushed or bent out of shape.

Product Highlight

  • The Sweetheart® (2 Pair): The Sweetheart is our curly, natural lash, with fibers measuring between the Shorties and The Happy Medium in length. Because the fibers are delicate and curly, aggressive cleaning can straighten the curl or pull out hairs; a gentle touch preserves the signature shape.

    The Sweetheart® (2 Pair)

    The Sweetheart® (2 Pair)