Quick answer

Wash your hiyo beach towel on a gentle cycle with cold water and mild detergent, then tumble dry on low or air dry to preserve the cotton and print.

Why gentle care matters for your beach towel

Your hiyo beach towel is made from 100% USA-grown terry velour cotton, a premium material that feels soft and dries you off effectively. But this fabric needs a bit of care to stay that way. Harsh detergents, hot water, or high heat can break down the cotton fibers, cause fading, and damage any printed design.

The trade-off: gentle washing takes a little more time, but it extends the life of your towel significantly. If you're in a rush, you might be tempted to use hot water or a heavy cycle, but that will lead to pilling and stiffness over time.

Diagnosing and fixing common beach towel problems

  • Symptom: towel feels stiff or rough: Likely caused by detergent residue or high-heat drying. Wash with half the usual detergent and add a half cup of white vinegar to the rinse cycle to break down buildup. Then tumble dry on low or air dry.
  • Symptom: sand stuck in the fabric: Shake the towel outdoors before washing. If sand remains, wash on a gentle cycle with cold water and skip fabric softener—it traps sand. A second rinse cycle helps remove any lingering grit.
  • Symptom: print fading or peeling: Turn the towel inside out before washing. Use cold water, a gentle cycle, and mild detergent. Never use bleach or high heat. If the print is already peeling, stop washing and consider the towel a decorative or utility towel instead of a beach towel. If the print is already peeling, stop washing and repurpose the towel.

Product details

  • happy in your own beach towel: Made from 100% USA-grown terry velour cotton, 30" x 60". This premium cotton is soft and absorbent, but needs gentle washing to avoid damaging the fibers and print.

    happy in your own beach towel

    happy in your own beach towel