Quick answer

To clean your makeup brushes, wet the bristles, apply a gentle cleanser, massage, rinse, and reshape before laying flat to dry. Clean brushes weekly for hygiene and performance.

Why regular brush cleaning matters

Dirty brushes can harbor bacteria, oil, and old product that may irritate skin or cause breakouts. Regular cleaning also keeps bristles soft and ensures even application. A simple weekly wash routine is all it takes to maintain your tools and your skin health.

What you need to get started

You only need a gentle cleanser, a clean towel, and a bit of patience. A dedicated brush cleanser works well, but a mild soap or gel cleanser formulated for all skin types is also effective. Avoid harsh detergents that can dry out bristles.

Step-by-step brush cleaning routine

  1. Wet the bristles: Hold the brush under lukewarm running water with bristles pointing downward. Avoid getting water into the ferrule (the metal part), as this can loosen the glue over time. Common mistake: soaking the ferrule. Keep water only on the bristles.
  2. Apply cleanser: Squeeze a small amount of a gentle gel cleanser into the palm of your hand or onto a brush cleaning mat. Swirl the bristles in the cleanser until product and makeup dissolve. Checkpoint: if the water runs clear, you have removed enough product.
  3. Rinse and reshape: Rinse thoroughly under running water, still pointing downward. Gently squeeze excess water from the bristles with your fingers, then reshape the brush head to its original form. Verdict: lay brushes flat on a clean towel to dry. Never stand them upright in a cup while wet—water can seep into the handle.

Product recommendations for brush cleaning

  • Pink Dew™ Gel Cleanser: This pH-balanced, non-drying foaming gel cleanser gently removes oil and impurities—leaving the skin soft and refreshed. Formulated for all skin types, including sensitive, oily and acne-prone. Because it is gentle and non-drying, it works well for cleaning brush bristles without stripping natural oils, helping brushes last longer.