Quick answer
Apply Age Defence Serum to clean, slightly damp skin, before moisturiser, and let it absorb for about a minute. Use it once daily to start, in the morning if you want antioxidant support through the day or in the evening if you prefer a slower routine, then follow with moisturiser and sunscreen in the morning. Consistency matters more than the clock.
Where the serum sits in your routine
Order is the part most men get wrong. A serum is a lightweight, concentrated step that goes on after cleansing and before anything thicker, because heavier creams can block it from reaching the skin. A workable daily sequence is: cleanse, serum, eye product, moisturiser, then sunscreen in the morning. If you use a toner or an exfoliant, apply it before the serum and give it a moment to settle.
You do not need a cabinet full of products to make this work. A gentle cleanser, one serum, and a moisturiser cover the essentials, and the serum is the step that targets firmness and the look of fine lines rather than just cleansing or hydrating.
How much to use and how to apply it
Two to three drops is enough for the whole face. Warm them between your fingertips, then press and smooth over your cheeks, forehead, and jawline rather than rubbing hard. Skip the eye area itself and use a dedicated eye product there, since the skin around the eyes is thinner and a face serum is not formulated for it.
Apply to slightly damp skin straight after washing. That bit of moisture helps the serum spread further and reduces the chance of it feeling tacky. Wait roughly a minute before the next step so it has time to sink in.
Morning or night: picking your slot
Either works, so choose based on how you actually live. Morning suits anyone who wants the serum's antioxidant ingredients working alongside daily sunscreen, but it only pays off if you are consistent about sun protection. Evening suits anyone who wants a calmer routine and does not want an extra step before rushing out the door.
If your skin is reactive or you are new to serums, start with evenings once a day for a couple of weeks before adding a morning application. More frequent use is not automatically better, and doubling up on day one is the fastest way to decide a product is not for you when the real issue was pacing.
Building the rest of the routine around it
The serum is one part of a routine, not a replacement for it. If your skin leans sensitive, a gentle cleanser such as Sensitive Face Wash keeps the cleanse step from undoing the serum's work, and a moisturiser on top seals in hydration and reduces any tight feeling. In the morning, sunscreen is the non-negotiable final step.
Keep the rest of the routine stable while you introduce the serum. Changing cleanser, serum, and moisturiser in the same week tells you nothing about which one helped.
Your daily serum steps
- 1. Cleanse with lukewarm water: Wash with a gentle cleanser such as Sensitive Face Wash, then leave skin slightly damp rather than towelling it bone dry. Checkpoint: if your face feels tight or squeaky after cleansing, the cleanser or the water is too harsh for the serum step that follows.
- 2. Apply two to three drops of Age Defence Serum: Press and smooth over cheeks, forehead, and jawline, avoiding the eye area. Let it absorb for about a minute before moving on. Common mistake: using a full pipette of serum. More product does not speed up results and can leave a tacky film.
- 3. Treat the eye area separately: Roll on Age Defence Eye Roll-On around the orbital bone, then tap in gently with a fingertip. Common mistake: dragging the roll-on across the eyelid. Keep it on the bone and let the product do the work.
- 4. Seal with moisturiser: Apply your usual moisturiser over the serum to lock in hydration and stop the serum sitting on the surface. Checkpoint: if the serum pills or rolls off, you are applying the next layer too soon or using too much of either product.
- 5. Finish with sunscreen in the morning: If you chose a morning slot, sunscreen is the last step every day, not just on bright days. Common mistake: skipping sunscreen and expecting the serum to carry the whole routine. It will not.
- 6. Hold the routine for four to six weeks: Keep the rest of your products unchanged and use the serum once daily before judging it. Checkpoint: if you see irritation, drop to every other evening rather than quitting outright.
Product facts
- Age Defence Serum: An antioxidant booster made with 96% natural origin ingredients, including marine algae, an anti-ageing active derived from brown algae rich in antioxidants. It is clinically proven to reduce the appearance of fine lines and wrinkles and improve skin firmness. This is the step that targets firmness and the look of fine lines, so it earns its place between cleansing and moisturiser rather than replacing either.
- Age Defence Eye Roll-On: An eye roll-on made with 97% natural origin ingredients, including marine algae, clinically proven to reduce the appearance of fine lines, wrinkles, and dark circles around the eyes. It covers the eye area the face serum should not, so you are not asking one product to do a job it was not formulated for.
- Sensitive Face Wash: A face wash made with 94% natural origin ingredients including willow herb, known for its skin soothing properties, designed to gently cleanse sensitive skin. A gentle cleanse keeps the routine from stripping skin before the serum goes on, which matters if your skin reacts easily.
