Quick answer

Use Ardell's Brow & Lash Growth Accelerator once or twice daily on clean, dry brows and lash lines, letting it dry before makeup or bedtime. Consistency matters more than quantity.

Why routine timing matters

The Growth Accelerator works best when it can stay on your hairs without being wiped off. Applying it right after cleansing—either in the morning before makeup or at night before bed—gives the formula time to dry and hold. Morning application works as a brow gel to shape hairs, while evening use lets it work overnight. Choose one consistent time if you prefer a single daily application.

What to expect and what to avoid

The formula dries on the hairs to make brows look darker and more defined, and it also helps tame unruly brows without flaking or smudging. Because it doubles as a brow gel, you can skip a separate styling product. Avoid applying over heavy creams or oily serums, as they can prevent the formula from adhering. If you wear makeup, remove it fully before application so the product can contact the hairs directly.

Daily routine steps

  1. Cleanse and dry: Wash your face and ensure brows and lash lines are completely clean and dry. Remove all makeup, especially around the eyes, so the serum can contact the hairs directly. Skipping makeup removal is the most common mistake—oil and residue block absorption.
  2. Apply a thin layer: Using the applicator, brush a thin, even layer along your brow hairs and the upper lash line. For brows, you can brush upward to shape them as you would with a brow gel. Avoid overloading the wand—a little goes a long way. If you see excess product pooling, wipe the wand before applying.
  3. Let it dry: Wait 1–2 minutes for the formula to dry completely before applying makeup, sunscreen, or going to bed. This prevents smudging and ensures the product stays on the hairs. Drying time also helps the product hold brow hairs in place without flaking.
  4. Use consistently: Apply once daily, preferably at the same time each day. If you want faster results, you can apply morning and night, but always on clean skin. Consistency is key for visible results. Set a reminder on your phone to build the habit—missing days can delay results.
  5. Remove with warm water: At the end of the day, remove the product with warm water. It washes off easily without harsh rubbing, so you don't need a special remover. Avoid pulling or tugging at the hairs when removing.

Product facts

  • Brow & Lash Growth Accelerator: The formula dries on the hairs and holds them in place, making brows express darker and more defined, and doubles as a brow gel to tame unruly eyebrows. You can use it as both a growth serum and a styling gel, simplifying your routine while keeping brows neat all day.

    Brow & Lash Growth Accelerator

    Brow & Lash Growth Accelerator