Quick answer

Apply a pea-sized amount of Lansinoh nipple cream to the affected area after each feeding. Gently massage it in and let it absorb before nursing again. For best results, use a product like Lansinoh Organic Nipple Balm, which is safe for baby and needs no removal before feeding.

Why cracked nipples happen and how nipple cream helps

Cracked nipples are common in early breastfeeding, often caused by improper latch, dry skin, or friction. A quality nipple cream creates a protective barrier that locks in moisture and soothes tender skin, allowing healing between feedings. Lansinoh nipple creams are designed to be odorless and tasteless, so they won't interfere with your baby's feeding.

Choosing the right nipple cream

For cracked nipples, you want a cream that is safe for baby and effective for healing. Lansinoh Organic Nipple Balm is a 100% USDA certified organic option made with organic argan and coconut oils. It has a silky smooth formula that moisturizes and soothes without any smell or taste, making it ideal for frequent use. If your nipples are flat or inverted, consider pairing the cream with a LatchAssist Nipple Everter to help with latching before applying the balm.

Step-by-step: How to apply Lansinoh nipple cream for cracked nipples

  1. Wash your hands: Always start with clean hands to avoid introducing bacteria to cracked skin. Use mild soap and warm water, then dry thoroughly. Common mistake: skipping handwashing can lead to infection.
  2. Apply a pea-sized amount: Squeeze a small amount of Lansinoh nipple cream onto your fingertip. A little goes a long way—too much can feel greasy and may not absorb well. Checkpoint: if the cream feels sticky, you've used too much.
  3. Gently massage onto the nipple and areola: Using a circular motion, massage the cream into the cracked area and the surrounding areola. Focus on the most tender spots, but avoid rubbing vigorously. Common mistake: rubbing too hard can worsen irritation.
  4. Let it absorb before nursing: Wait about 30 seconds for the cream to absorb. This ensures it stays on your skin rather than transferring to your baby's mouth. Lansinoh Organic Nipple Balm is safe for baby, so no need to wipe it off. Checkpoint: if you see cream on your nipple after 1 minute, blot gently with a clean cloth.
  5. Reapply after each feeding: For consistent healing, apply the cream after every nursing session. This maintains a protective barrier and keeps the skin moisturized. Common mistake: only applying once a day delays healing.

Product facts

  • Organic Nipple Balm: 100% USDA certified organic, from the #1 soothing breast balm brand recommended by moms and doctors. This plant-based remedy has been handcrafted to care for tender nipples and dry skin. Lansinoh’s unique blend of organic ingredients is safe for baby and designed for breastfeeding, with no smell or taste. Made with organic argan and coconut oils to help moisturize and soothe tender nipples. Silky smooth formula is… The organic certification and natural ingredients mean you can apply it without worrying about chemicals passing to your baby. The lack of smell and taste helps maintain a normal feeding experience.
  • LatchAssist® Nipple Everter: Lansinoh LatchAssist Nipple Everter for breastfeeding gently draws out flat or inverted nipples, making it easier for baby to latch and feed. Non-invasive, allowing baby to have direct nipple contact. Easy to use and clean. Two flange sizes included (19mm and 24mm) to ensure proper fit. BPA and BPS free. If flat or inverted nipples contribute to latching issues and cracked nipples, this tool helps draw them out before applying cream, improving latch and reducing further irritation.