Quick answer

Apply styling cream to damp, sectioned hair from mid-lengths to ends, then style as desired. The rich formula locks in moisture and provides a touchable hold for twist outs, braid outs, Bantu knots, and wash-and-gos.

Why start with damp hair

Styling cream works best on damp—not soaking wet—hair because water helps distribute the product evenly while the cream seals in moisture. If your hair is too wet, the cream may not hold; if it’s too dry, you’ll need more product and risk stiffness.

How much to use

Start with a dime- to quarter-sized amount per section, depending on your hair length and density. You can always add more, but too much cream can weigh down fine curls or leave a greasy feel.

Step-by-step: Applying styling cream on curly hair

  1. Step 1: Start with clean, damp hair: Wash and condition your hair, then gently squeeze out excess water with a microfiber towel or cotton T-shirt. Your hair should be damp but not dripping. Common mistake: Applying cream to dry hair can lead to uneven distribution and a greasy finish.
  2. Step 2: Section your hair: Divide your hair into 4-6 sections using clips or ties. This ensures every strand gets coated evenly and prevents tangles. Common mistake: Skipping sections often results in missed spots and frizz later.
  3. Step 3: Apply the styling cream: Scoop a dime- to quarter-sized amount of cream (adjust for section size) and rub it between your palms to warm it up. Smooth it over each section from mid-lengths to ends, using a raking or praying-hands motion. Avoid the roots to prevent buildup. Common mistake: Applying too close to the scalp can weigh down roots and make hair look flat.
  4. Step 4: Style as desired: Twist, braid, Bantu knot, or finger-coil each section. For a wash-and-go, scrunch the cream into your curls and let them air-dry or use a diffuser. Common mistake: Over-manipulating wet curls can disrupt curl clumps and cause frizz.
  5. Step 5: Let it set and finish: Allow your hair to dry completely before unraveling twists or braids. Once dry, gently separate styles with a light oil or your fingers for volume. Common mistake: Unraveling too early can ruin the definition and lead to frizz.

Product facts

  • styling cream 1.75 fl oz: This styling cream is formulated with shea butter, cacay oil, and sweet almond oil for superior moisture penetration. These ingredients nourish curls while providing a touchable hold, so your style stays defined without feeling crunchy or stiff.

    styling cream 1.75 fl oz

    styling cream 1.75 fl oz