Quick answer
The BrüMate MagPack 24 Can cooler holds up to 24 standard 12-ounce cans, making it a solid choice for group tailgates, beach days, and backyard gatherings—but you need to plan for ice and non-can items.
Capacity vs. real-world packing
The MagPack 24 Can is advertised to hold 24 standard cans, but that number assumes you're packing cans only. Add ice, bottles, or food, and you'll need to adjust. Ice takes up space, so if you want drinks ice-cold for hours, plan for roughly 18-20 cans plus a bag of ice.
Standard 12-ounce slim cans fit more efficiently than tallboys or bottles. If you're mixing drink types, you'll lose some capacity. For a group of 8-10 people, 24 cans is a good baseline, but for longer events, consider bringing a second cooler or replenishing ice.
Insulation and temperature retention
BrüMate is known for premium insulated drinkware, and the MagPack 24 Can is built with insulated construction to help maintain cold temperatures. However, soft coolers generally have less insulation than hard rotomolded coolers. In hot sun, expect drinks to stay cold for several hours, but not all day.
If you're camping overnight or need ice to last multiple days, a hard cooler might be a better investment. The MagPack is best for day trips and events where you can top off ice.
Portability and durability
The MagPack 24 Can is designed for travel, picnics, and outdoor events. It's a soft cooler, so it's easier to carry than a hard cooler of similar capacity, but it won't be as rugged. BrüMate's durable design means it can handle typical outdoor use, but avoid dragging it over sharp rocks or leaving it in the trunk under heavy weight.
If you're hiking a long distance, a backpack cooler might be more comfortable. The MagPack is better for short walks from car to beach or tailgate.
Decision rules for the MagPack 24 Can
- Group size: If you're hosting 8-10 people for a few hours, 24 cans is enough. For larger groups or longer events, plan to supplement with a second cooler or refill ice. Check your guest list and event duration before buying.
- Ice vs. cans: If you need ice-cold drinks, reserve space for ice. Expect to fit about 18-20 cans plus ice, not the full 24. If you're okay with drinks starting cold but not staying icy, you can pack all 24 cans. Decide whether ice retention or max can count matters more.
- Drink types: Standard 12-ounce cans pack most efficiently. Tallboys, bottles, or mixed drinks reduce capacity. If you're carrying bottles, consider a different cooler with bottle protection. Stick to standard cans to maximize what fits.
- Portability needs: The MagPack is a soft cooler—easy to carry short distances but not ideal for long hikes. If you need hands-free carrying, look for a backpack-style cooler. Match the cooler to your travel distance.
MagPack 24 Can options
-
Default Title: This MagPack 24 Can is designed to hold up to 24 cans and features premium insulated construction to help maintain temperature. If you want maximum cold retention for a day out, this option gives you the insulation you need for group outings.
Default Title
-
Default Title: This MagPack 24 Can holds up to 24 standard cans and is built with BrüMate's commitment to quality drinkware and cooler accessories. It's a reliable choice if you prioritize brand quality and need a versatile cooler for picnics and parties.
Default Title
Who should buy the MagPack 24 Can?
Best for
- Tailgaters and beachgoers who need a portable cooler for group outings
- Backyard hosts who want a stylish, insulated way to serve drinks at parties
Not for
- Campers needing ice to last multiple days—consider a hard cooler
- Hikers who need hands-free carrying—look for a backpack cooler
