Quick Answer
Set up your Star Realms display case by unboxing carefully, organizing products by type, adding clear pricing, and arranging for easy customer access. Use these steps to create a display that sells itself.
Why a Good Display Matters
A well-organized Star Realms display case can make the difference between a customer walking past and stopping to browse. Retail displays that are tidy, clearly priced, and easy to browse tend to attract more attention and make it easier for customers to find what they need.
Star Realms products come in different formats, from the core deckbuilding game to Command Decks. Each has its own appeal, and displaying them together can encourage cross-selling. For example, a customer buying the core game might also pick up a Command Deck if they see it nearby.
Understanding Your Products
Before arranging your display, take a moment to understand what you're selling. The Star Realms Deckbuilding Game is the core experience, while Command Decks offer a different way to play, often with a specific commander and a pre-built deck. Knowing these differences helps you position them in a way that makes sense to customers.
If you're unsure about a product's features, check the packaging or the manufacturer's website. Avoid guessing, as incorrect information can mislead customers and hurt your store's credibility.
Step-by-Step Display Setup
- Unbox and inventory: Carefully unbox your Star Realms products and check the contents against your order. Count each item and note any damage or missing pieces. This prevents surprises later and ensures you have accurate stock. Keep a copy of your inventory list near the display for quick reference.
- Choose a location: Place the display case in a high-traffic area, ideally near the checkout or at eye level. Avoid spots that are cramped or poorly lit. The goal is to make the products easy to see and reach. Test the sightlines from the store entrance to ensure the display is visible.
- Arrange by product type: Group similar products together. For example, place the Star Realms Deckbuilding Game display in one section and Command Decks in another. This helps customers compare options and find what they're looking for. Use shelf talkers or small signs to label each group.
- Add clear pricing: Ensure every product has a visible price tag. Use consistent pricing labels and place them where they don't cover important artwork or text. If you're running a promotion, make sure it's clearly marked. Check that the price on the tag matches the price in your POS system.
- Arrange for visual appeal: Face the front of each product outward and avoid stacking items in a way that hides others. Leave enough space between products so customers can pick them up without disturbing the display. Step back and take a photo to see the display from a customer's perspective.
- Restock and maintain: Set a routine to restock the display regularly, ideally before it looks empty. Keep the display clean and dust-free. Rotate stock to ensure older products don't sit at the back. Schedule a weekly check to straighten and restock the display.
Products to Highlight
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Star Realms Deckbuilding Game Display of 6: Star Realms is a spaceship combat deckbuilding game designed by Magic: the Gathering Pro Tour Champions and Hall of Famers Darwin Kastle and Rob Dougherty. This pedigree is a strong selling point; display it prominently and consider adding a small sign to highlight the designer credentials.
Star Realms Deckbuilding Game Display of 6
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Star Realms Command Deck: The Coalition Display of 6: The Star Realms Command Deck: The Coalition contains 18 cards, including a Legendary Commander card: High Director Valken. This compact format is perfect for customers who want a quick entry or a new play experience; display it near the core game to encourage add-on purchases.
Star Realms Command Deck: The Coalition Display of 6
