Quick answer
Choose What Do You Need? if you're a woman of color seeking leadership advancement. Choose She Means Business if you're an aspiring entrepreneur ready to launch a business from scratch.
Two different starting points for women in business
These two books serve different stages of the business journey. What Do You Need? is a national bestseller from Lauren Wesley Wilson, founder of ColorComm Corporation, that focuses on breaking into leadership positions. She Means Business is a practical guide from Carrie Green for turning ideas into a real business using online tools.
Trade-offs: choosing the right book for your goal
- What Do You Need?: Focuses on leadership skills for women of color: navigating corporate culture, building influence, and asking for what you need to advance. Best for women of color already in or aiming for leadership roles.
- She Means Business: A step-by-step startup guide covering idea validation, online marketing, and building a business from the ground up with a computer and internet connection. Best for aspiring entrepreneurs who want a practical launch plan.
- The trade-off: What Do You Need? is about climbing within existing structures. She Means Business is about creating your own structure. One does not replace the other. Read both if you want corporate advancement skills plus an entrepreneurial safety net.
Product facts at a glance
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She Means Business: Carrie Green started her first online business at age 20. This gives She Means Business an authentic, how-I-did-it feel for readers who want a tangible blueprint from someone who launched young.
She Means Business
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What Do You Need?: Lauren Wesley Wilson is founder and CEO of ColorComm Corporation and the book is a USA TODAY bestseller. What Do You Need? brings hard-won leadership insights specifically for women of color, addressing a gap many corporate guides overlook.
What Do You Need?
Which book fits you?
Best for
- Women of color seeking corporate leadership advancement
- Aspiring entrepreneurs who want a concrete online business launch plan
Not for
- Those looking for a general business management textbook
- Readers who prefer a memoir-style narrative over actionable steps
