Quick answer
Stock the Lip Treatment if your customers want a no-fuss, hydrating jelly balm with flavor variety. Choose the Strawberry Chapstick on a Liar's Mouth if you need a visually striking, shimmery lip topper that sells on color. Many shops carry both: the treatment as a everyday care item and the chapstick as an impulse color add-on.
Formula and finish: jelly care vs. shimmer color
The Lip Treatment is a jelly formula packed with nourishing oils. It glides on smoothly and absorbs deeply, leaving lips soft and hydrated. It comes in a 7ml frosted glass jar and is paraben-free, phthalate-free, and cruelty-free. Flavors include Strawberry • Lime • Coconut and Sassafras • Orange, among others.
The Strawberry Chapstick on a Liar's Mouth is a hot pink jelly polish layered with fine golden microshimmer and a green-to-blue/purple aurora shimmer. It has a juicy, candy-like translucency with buildable opacity and a luminous effect. It is 10-free, vegan, cruelty-free, and nontoxic. The brand suggests a base coat, 2–3 coats, and a top coat.
top coat
Price and pack: compare cost per unit
At catalog prices, the Lip Treatment is USD 7.80 (compared to USD 12.00), while the Strawberry Chapstick is USD 6.66 (compared to USD 9.00). Both are wholesale items, so your final cost depends on order volume. The lip treatment comes in a 7ml jar; the chapstick is a polish bottle. Neither product listing includes pack size or units per case, so confirm those details with the supplier before you set retail prices.
Display and sell-through: jar vs. bottle
The lip treatment's frosted jar suits a self-serve beauty or checkout display where customers can open and smell the flavors. The chapstick's colorful shimmer makes it a strong impulse buy near the register or in a themed color story. Because the chapstick is a polish-style product, it may appeal to customers who already buy nail color; the lip treatment appeals to anyone seeking everyday moisture. Rotate stock based on which customer group visits your store more often.
Trade-offs to weigh before you order
- Hydration vs. color payoff: The Lip Treatment prioritizes moisture with a jelly formula that absorbs deeply. The Strawberry Chapstick prioritizes a shimmery, buildable color effect. If your customers ask for relief first, lead with the treatment; if they ask for fun color, lead with the chapstick.
- Application format: The Lip Treatment comes in a jar, which requires fingertip or brush application. The chapstick is a polish bottle, likely applied with a wand or brush (applicator not specified). Jar formats suit customers comfortable with pot balms; bottle formats may appeal to polish users.
- Price point and perceived value: The Lip Treatment has a higher catalog price (USD 7.80) than the chapstick (USD 6.66). Both have comparison prices that suggest a discount. The chapstick offers a lower entry price for impulse buys; the treatment supports a slightly higher ticket for care-focused shoppers.
Product facts at a glance
- Lip Treatment: Jelly formula with nourishing oils; paraben-free, phthalate-free, cruelty-free; 7ml frosted glass jar; flavors include Strawberry • Lime • Coconut and Sassafras • Orange. A hydrating, flavor-variety balm that suits customers shopping for daily lip care.
- STRAWBERRY CHAPSTICK ON A LIAR'S MOUTH (Wholesale): Hot pink jelly with golden microshimmer and green-to-blue/purple aurora shimmer; buildable opacity; 10-free, vegan, cruelty-free, nontoxic. A visually distinctive lip color that can drive impulse purchases and cross-sell with nail polish.
Which should you stock?
Best for
- Shops with customers who prioritize lip hydration and flavor variety
- Beauty sections that already carry jar balms or skin care
- Retailers wanting a unisex, everyday lip care item
Not for
- Stores whose customers only buy color cosmetics and rarely buy balms
- Merchants who need a precise pack size before ordering (confirm with supplier first)
