Quick answer
Yes, many lightweight eye serums can double as a makeup primer, but only if they are formulated to absorb quickly and provide a smooth, matte base.
Why this works
The key is the formula. An eye serum that absorbs quickly and leaves a matte finish can smooth the under-eye area, reducing the appearance of fine lines and creating an even canvas for concealer or foundation. This is exactly what a dedicated eye primer does.
When to use each
Use an eye serum as a primer when you want hydration and a natural look, and your concealer tends to crease. Use a dedicated eye primer when you need intense color payoff, long-lasting wear, or if your eye serum feels too rich or sticky under makeup.
The verdicts
- Claim: Eye serum can replace primer: True, but only if the serum is lightweight, quick-absorbing, and leaves a matte finish. Not all serums work. Check the formula for absorbency and finish before using it as a primer.
- Claim: You save money with one product: True, if you choose a serum that works for both purposes. This can eliminate the need for a separate primer.
- Claim: Eye serum works better than primer for dry skin: Partially true. The hydration from a serum can prevent concealer from settling into dry patches, but it may not provide the same long-lasting hold as a dedicated primer. For all-day wear, layer a thin amount of primer over the serum.
Product facts
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Eye Serum / Make up Primer: This eye serum contains a pomegranate and eyebright antioxidant cocktail and is a lightweight formula that absorbs quickly to smooth and soften wrinkle lines and ease puffiness. Its quick-absorbing, matte finish makes it suitable as a makeup primer, especially for the under-eye area where creasing is a concern.
Eye Serum / Make up Primer
