Quick answer
Apply a few drops of Primally Pure Plumping Serum to clean, slightly damp skin after cleansing and before moisturizer. Use gentle upward motions to boost absorption and avoid tugging.
Why application technique matters
How you apply a serum can affect how well it penetrates and how much benefit you get. Using too much product or applying to dry skin can reduce absorption and lead to pilling under makeup. A few small adjustments make a noticeable difference in texture and results.
How to apply Plumping Serum for best results
- Step 1: Start with clean, slightly damp skin: Wash your face and pat dry, leaving skin slightly damp. Damp skin helps the serum spread more evenly and absorb better. Apply within 30 seconds of cleansing. Common mistake: applying to bone-dry skin reduces absorption and can cause the serum to sit on the surface.
- Step 2: Dispense the right amount: Use 2-3 drops for the entire face. Place the drops onto your fingertips or directly onto your cheeks and forehead. More is not better—using extra product can lead to sticky residue without extra benefit. Common mistake: using too many drops wastes product and can make the serum feel tacky.
- Step 3: Press and glide gently upward: Using your ring fingers, gently press the serum into your skin starting from the center of your face and moving outward and upward. Avoid rubbing or pulling. Focus on areas where you want more firmness, like the jawline and cheeks. Common mistake: rubbing aggressively or pulling downward can stretch the skin and reduce the firming effect.
- Step 4: Wait a moment before layering: Allow the serum to absorb for about 30-60 seconds before applying moisturizer or makeup. This prevents pilling and ensures each layer works as intended. Common mistake: rushing to the next step before the serum is absorbed can lead to uneven texture and reduced efficacy.
Product facts
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Plumping Serum (.5oz): A few drops deliver firmer, more vibrant skin. Green coffee oil, castor oil and astaxanthin intensely hydrate, stimulate collagen synthesis and improve elasticity + skin tone while bakuchiol, a botanical retinol alternative, creates line-smoothing, skin-resurfacing results without any side effects. This means you can use a small amount and still get visible firming and smoothing, making application technique key to avoiding waste.
Plumping Serum (.5oz)
