Quick answer
Use a pea-sized amount twice daily, brush for two minutes, and avoid rinsing immediately after to let the active ingredients work for all-day sensitivity relief.
Why this toothpaste works differently for sensitive teeth
Crest Pro-Health Sensitive and Gum Toothpaste contains stannous fluoride, which forms a protective layer over exposed dentin. This blocks the pain triggers that cause sensitivity. It also targets gum health by reducing plaque bacteria along the gumline.
Unlike standard toothpaste, it needs a short contact time with teeth to build that barrier. Rinsing too soon washes away the active ingredients before they can bond.
Common mistake: over-rinsing
Many people rinse their mouth with water or mouthwash immediately after brushing. This removes the stannous fluoride before it can form the protective layer. For best results, spit out excess foam but do not rinse for at least 30 minutes.
Step-by-step usage guide
- Step 1: Apply a pea-sized amount: Squeeze a pea-sized amount onto a soft-bristled toothbrush. Do not wet the toothpaste or brush before applying. Using too much toothpaste can cause excess foam and reduce contact time with teeth.
- Step 2: Brush for two full minutes: Gently brush all tooth surfaces and along the gumline. Focus on areas where sensitivity is most noticeable, like the base of teeth. Set a timer or use an electric toothbrush with a built-in timer to ensure you brush long enough.
- Step 3: Spit, don't rinse: After brushing, spit out the foam. Do not rinse your mouth with water, mouthwash, or use a water flosser for at least 30 minutes. If you must rinse, wait at least 30 minutes to let the stannous fluoride bond to your teeth.
- Step 4: Use twice daily: Brush in the morning and before bed. Consistency is key for building and maintaining the protective layer. Skipping a session can reduce the cumulative effect. Make it part of your daily routine.
Product facts
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Crest Pro-Health Sensitive and Gum Toothpaste, All-Day Protection: Crest Gentle Whitening Toothpaste whitens your smile while treating sensitivity at the source for immediate relief within days. You get both sensitivity treatment and whitening in one step, so you don't need a separate whitening product.
Crest Pro-Health Sensitive and Gum Toothpaste, All-Day Protection



