Quick answer

Use a LickiMat treat mat by spreading a thin layer of your pet's favorite spreadable food onto the mat, then let them lick it off slowly. This simple activity reduces anxiety, boredom, and destructive behavior.

Why slow feeding with a LickiMat works

LickiMats are vet-developed in Australia to improve your pet's physical and emotional wellbeing. The rubber squares on the mat provide maximum tongue stimulation, which helps release endorphins—the feel-good hormones. This calms and soothes your pet while making mealtime last longer.

Unlike a slow feed bowl, a LickiMat encourages natural licking behavior, which is especially helpful for cats and small dogs that may struggle with deep bowls. It's also a great enrichment tool for pets that are home alone or prone to anxiety.

How to use a LickiMat treat mat for slow feeding

  1. Choose the right treat: Select a spreadable treat like wet food, yogurt, diluted peanut butter, or pureed pumpkin. Avoid hard chunks or dry kibble—they won't stick to the rubber squares. A common mistake is using treats that are too runny; aim for a consistency similar to yogurt so it stays on the mat. Check the treat consistency before spreading.
  2. Spread a thin, even layer: Use a spatula or the back of a spoon to spread the treat across the entire surface of the LickiMat. Press it into the rubber squares so your pet has to work to get it out. Avoid piling it on thickly—the goal is slow feeding, not a quick gulp. Thin layers force longer licking sessions.
  3. Place the mat on a flat, non-slip surface: Put the LickiMat on the floor or inside a crate. If your pet is enthusiastic, you can secure it with a non-slip mat underneath or hold it in place. A common mistake is placing it on carpet where it can slide around; a tile or hardwood floor works best. Ensure the mat stays put during use.
  4. Supervise the first few sessions: Let your pet approach the mat and start licking. Most pets figure it out quickly, but some may try to pick it up or flip it. If they do, gently redirect them back to licking. For cats, you can start with a small amount to build interest. Praise calm licking to reinforce the behavior.
  5. Clean the mat after each use: Rinse the LickiMat under warm water and scrub with a soft brush to remove residue. It's dishwasher-safe on the top rack, but avoid abrasive cleaners that could damage the rubber squares. A common mistake is letting it soak too long, which can weaken the rubber over time. Regular cleaning prevents bacterial buildup.

Product facts

  • LickiMat Mini Buddy Green: Authentic LickiMat® Boredom Buster for Dogs and Cats. Perfect for Pet Treats, Yogurt, Diluted Peanut Butter, Spreads, Raw Food, Liquid Food, Pet Food. You can use almost any spreadable treat, making it easy to match your pet's preferences and dietary needs.

    LickiMat Mini Buddy Green

    LickiMat Mini Buddy Green

  • LickiMat Classic Playdate Pink: The LickiMat® Classic Playdate™ slows feeding, reduces anxiety, boredom, and destructive behaviour in your dog or cat whilst providing a versatile platform for foods and treats. This larger mat with rubber squares is ideal for more vigorous lickers or for pets that need extra stimulation during feeding.

    LickiMat Classic Playdate Pink

    LickiMat Classic Playdate Pink