Quick answer

Apply a treatment (like a serum) before a mask when the mask is designed to be left on and absorbed, but always check the product instructions. For rinse-off masks, use them after cleansing and before treatments.

Why the order matters for your skin

Layering skincare in the right order ensures each product can do its job. A treatment serum with active ingredients needs direct contact with clean skin to penetrate effectively. A mask, depending on its type, either seals in those ingredients or exfoliates before you apply anything else.

The key distinction is between rinse-off masks (which remove impurities) and leave-on masks (which act more like a thick treatment). Knowing which type you're using determines the correct step.

Rinse-off masks: exfoliate first

Masks like the Summer Fridays Overtime Mask are meant to be rinsed off after a few minutes. Because they exfoliate with ingredients like pumpkin enzyme, use them on clean, dry skin before any serums or moisturizers. This clears away dead skin cells so your treatment can absorb better afterward.

Leave-on masks: layer like a moisturizer

Some masks are designed to be left on overnight or for several hours. These function similarly to a rich moisturizer. Apply your treatment serum first, then follow with the leave-on mask to lock in hydration. Always confirm the product's directions, as some leave-on masks recommend applying to bare skin.

Frequently asked questions

Should I use a mask or serum first?

For rinse-off masks (like exfoliating masks), use the mask first, then serum. For leave-on masks, apply serum first, then mask.

Can I use a mask and treatment together?

Yes, but avoid overloading your skin. If using an exfoliating mask, follow with a hydrating serum. If using a hydrating mask, a lightweight serum underneath is fine. Always patch-test new combinations.

What if the mask instructions say to apply to clean skin?

Follow the product directions. Some masks are designed to be used alone, without a serum underneath. When in doubt, the product label is your best guide.

Product facts

  • Overtime Mask: Formulated with pumpkin to help exfoliate the skin and contains vitamins A, K, and C to nourish and hydrate. Because it's a rinse-off exfoliating mask, apply it after cleansing and before your treatment serum to maximize absorption.

    Overtime Mask

    Overtime Mask

  • Dream Oasis Deep Hydration Serum: This weightless jelly-serum instantly absorbs to deliver skin-drenching hydration with glycerin, hyaluronic acid and squalane. Use this serum before a leave-on mask to hydrate deeply, or after a rinse-off mask to replenish moisture.

    Dream Oasis Deep Hydration Serum

    Dream Oasis Deep Hydration Serum