Quick answer
Hojicha powder is a roasted Japanese green tea ground into a fine powder, offering a toasty, nutty flavor with about half the caffeine of matcha. Use it for lattes, iced drinks, smoothies, or baking—just sift before whisking for a lump-free brew.
Why choose hojicha over matcha?
Hojicha and matcha both come from green tea leaves, but hojicha is roasted at high heat. This roasting gives hojicha a warm, caramel-like taste and reduces caffeine significantly. If you love the ritual of whisking a powdered tea but want something less stimulating for evenings or sensitive stomachs, hojicha is a smart swap.
Can you use hojicha powder for cooking?
Yes. Hojicha powder works well in baked goods, ice cream, and savory rubs because its roasted flavor holds up to heat and pairs with chocolate, vanilla, and spices. Start with a teaspoon per recipe cup and adjust to taste.
Frequently asked questions
How do you brew hojicha powder for a hot latte?
Sift 1 teaspoon of hojicha powder into a cup. Add 2 oz hot water (175°F) and whisk in a zigzag motion until smooth. Steam or warm 6 oz milk of your choice, pour over the paste, and stir. Sweeten if desired.
Can you make iced hojicha drinks?
Yes. Prepare the paste as above, then pour over a glass filled with ice. Top with cold milk or water and stir. For a refreshing iced tea, skip the milk and use cold water instead. The roasted flavor stays bold even when cold, making it great for iced lattes.
How much caffeine does hojicha powder have?
Because hojicha is roasted, it contains about half the caffeine of matcha—roughly 20–30 mg per teaspoon. This makes it suitable for afternoon or evening consumption without disrupting sleep.
What's the best way to avoid clumps?
Always sift the powder through a fine-mesh strainer before adding liquid. Then whisk vigorously in a zigzag motion (not circles) to incorporate air and break up any remaining lumps. A bamboo whisk or a small milk frother works best for smooth results.
Can hojicha powder be used in smoothies or baking?
Absolutely. Add 1–2 teaspoons to smoothies for a toasty flavor boost. In baking, replace up to 1 tablespoon of flour per cup with hojicha powder and adjust liquid slightly to maintain texture. Start with a small amount and taste as you go—its flavor is more delicate than matcha.
Product spotlight
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Supreme Hojicha Powder: Supreme Hojicha Powder is shade grown then deveined and destemmed before roasting for a super smooth taste and feel. This extra processing step removes bitterness, so you get a silky, nutty brew every time—ideal for beginners and latte lovers.
Supreme Hojicha Powder



